Last Thursday the BBC launched its new year-long campaign ‘Get Creative’, which Director-General Tony Hall hopes will serve to “inspire everyone to make art or do something creative.”
Speaking on the BBC Radio 2 Arts Show, Director of BBC Arts Jonty Claypole explained that a fundamental part of the scheme is ensuring that everyone has the opportunity to get involved with the arts, regardless of their social background or education. In regard to the BBC’s unique role as a broadcaster in this, he stated: “Through our services we reach 96% of the population a week, so we’re really well placed to get more people than ever before practising art and doing creative things”.
Over 100 organisations have signed up to take part in the campaign, including prominent cultural institutions such as Arts Council England, The Royal Shakespeare Company and the BFI, among others. The BBC has also released a promotional video for the scheme featuring celebrities and public figures such as Johnny Vegas, Kate Moss, Frank Skinner and Andrew Marr.
Not only is this new initiative significant in terms of scale, but also in the way that engagement with the arts is being promoted across a range of platforms, pulled together by the BBC’s Get Creative website.
The ‘Get Creative’ campaign, in line with Tony Hall’s vision of the arts and the launch of the BBC ARTS strand seems rather strategically placed as we come up to the charter review in 2016. In a multiplatform digital age, the BBC as a public service broadcaster seem keen to assert their value as a cultural institution beyond just television and radio. This emphasis on engaging audiences with the arts through interactive online and offline events draws attention to how broadcasters have adapted to technological and social change in ways that prompt us to reconsider traditional notions of public service.
Alongside this, the upcoming general election seems to be creating a climate in which we’re beginning to see a lot of discussion and debate around the value of arts and culture within society. Increasingly, it seems the arts are being used to talk about everything from education to the economy in terms of cultural policy.
Broadcasting serves a significant role in giving a voice to these debates. Most recently, The Front Row Debate on BBC Radio 4 and Free Thinking on BBC Radio 3 have discussed topics such as whether the state owes artists a living and hosted on-going discussions around the value of art, respectively. Along with its significance in regard to contributing to a wider discussion around the value of arts and culture in society, this coverage of the arts also sends out an important message about what is worth talking about and what debates are worth having.
If you would like to take part in a Get Creative event without even leaving the comfort of your living room, on 27th February at 1pm the Welsh National Opera will be leading a Twitter debate around the question ‘will austerity kill culture?’ using the hashtag #killculture. For more details please go to: http://www.wno.org.uk/news/will-austerity-kill-culture